You want to create high-performing videos. To achieve this, you need to get the balance between optimising videos for YouTube’s search algorithm and user experience right. Our video marketing services are designed to deliver ROI.
1.9+ billion users log in to YouTube monthly. The number of channels earning 6 figures on YouTube grows by 40% annually. We will get you greater visibility on YouTube.
We'll Get Your Videos Ranking
Higher With OUr YouTube SEO
- Increase Watch Time
- Gain More Subscribers
- Earn More Revenue
- Achieve More Engagement
- Attain Higher Organic Rankings
- Appear In ‘Suggested Video’ Recommendations
Maximise Your Return On Investment With YouTube Video
We won’t just increase your visibility. We’re results-driven. We know that you need conversions. You can expect that we will:
-optimise your channel’s about page with your email address and links to your product/services pages.
-include links to your products/services in your descriptions.
-include strong CTA’s on every video.
-implementing cards and end-screens.
Click Through Rate
Our video search engine optimisation will boost your number of clicks without using clickbait by:
-Performing comprehensive keyword research
-Optimising video titles with strategic search terms
-Creating powerful thumbnails
Impressions are the number of times your video thumbnails are shown on YouTube.
Our YouTube experts will analyse what made your highest performing videos do so well. We’ll also look at how your thumbnails stand out relative to other videos ranking for the same keywords. We’ll arrange your videos into playlists to boost visibility.
Views are an important measure of the popularity of a video. SEO marketing can help with this.
We’ll rank your videos so that they get more impressions and optimise them to get more clicks and views. We then show you how you can share your content via social media.
In order to do this, we will conduct competitor research as well as examine the needs of your target audience.
Watch time is an important metric, especially if you want your channel to be monetised.
We’ll advise you on the various things you could do to increase your watch time, including the use of end cards, playlists scheduling posts to go out at an optimal time and more.
Grow Your Channel With A
YouTube SEO Agency
There are 5 billion+ videos on YouTube. As a content creator, you’ll want to know: how to get more views on YouTube, how to get your videos to stand and how to grow your audience.
Regardless of what your video content is about, we’ll help you with your YouTube video marketing with white hat SEO strategies and proven techniques.
Incorporating SEO Into Your
YouTube Marketing Strategy
As you know, simply uploading a YouTube video and hoping for the best isn’t going to get you the results you are looking for.
Therefore, it makes sense to hire a Youtube marketing agency, with a professional team of SEO experts, who have a sound understanding of video marketing, Youtube SEO and how to promote your Youtube channel.
We’ll ensure that your titles, descriptions and tags are optimised to best promote your youtube videos.
We’ll conduct comprehensive keyword research to increase the number of views your Youtube videos receive.
We’ll make suggestions regarding eye-catching thumbnails, end-screens, increasing engagement and more.
YouTube Channel Optimisaion Case
We helped OAL, a food manufacturing company based in Peterborough in the UK. They are a forward-thinking company who came to us to boost their YouTube rankings.
They were extremely happy with the results that we generated for them! To see more video case studies, click here.
A YouTube Optimization
Service That Delivers Results
We work with AJ&Smart, a Design Sprint agency based in Germany. We have been implementing our YouTube Optimization Service to help them to get more views.
Here’s evidence that we were able to increase their number of views by 60.8% in 30 days as a result of our YouTube SEO service.
Our Video SEO And YouTube Marketing Services
The majority of people we speak to about video search engine optimisation ask us: “How can I improve my YouTube Channel”. Here’s a video demonstrating how we’ve helped two of our clients to optimise their YouTube channels to boost their organic views.
Our Founder Is A YouTube SEO Expert
Deepak, our founder and CEO, is a YouTube SEO expert based in London. He has helped clients all over the world to grow their YouTube channels. As he is committed to sharing his expertise and insights, he featured on an episode of the Feed Your Brand Podcast. His episode was called: The Fundamentals of YouTube SEO With Deepak Shukla. Deepak infuses his experience and expertise into our YouTube SEO services here at Pearl Lemon SEO, to deliver incredible results to our clients. If you’re looking for a YouTube SEO expert, get in touch with us today!
Video Search Engine Optimisation FAQs
Want to find out more about how our YouTube SEO services can help you to appear in the search
results, get more views and rapidly grow your channel? Contact us!
If a photograph is worth a thousand words, then how much more valuable is a video? That’s the concept behind video marketing, a forward-facing marketing strategy that integrates engaging video into your marketing campaigns.
Video marketing can be utilised for everything from building customer engagement, to directly promoting your brand, services or products. The videos used to do that can cover a wide range of topics and types, including how-tos, FAQs, generally entertaining content and more.
Video SEO refers to a set of tactics that can be implemented to help a video gain increased visibility in both general search engine searches and where appropriate, YouTube searches.
If a video is in place on a website, it can boost one of the most important SEO factors of all, content. In addition to serving as additional content for search bots to crawl, it can also increase the time users spend on your site, another factor believed to be significant for increased SERPs ranking.
There are some who suggest that videos designed to boost your marketing efforts should be hosted on your own website. For smaller companies, however, whose websites are not tied to huge standalone servers in the way that BBC, CNN and large newspapers and magazines are, that is usually far too resource-intensive and slows the whole site down, something that is almost guaranteed to have a negative impact on SEO. For this reason – and many others – most people choose to host their videos on YouTube.
As YouTube is, in itself, the world’s second-largest search engine having your videos ‘rank’ in a YouTube search is important, and so developing and implementing ways to do that can be as important as any other aspect of an overall marketing strategy. Some of the SEO methods used to help YouTube videos gain visibility are very similar to standard SEO (keywords, tags etc.) while others are somewhat specialist and unique to the platform.
A featured channel is a setting that those who upload a video to YouTube on a regular basis can make use of to organise, highlight and streamline their content to make it easier for search bots to find and for human viewers to engage with. A featured channel, when properly implemented, is also a great way to help build your company’s brand in general.
YouTube actually allows users to add as many tags as they like as long as the total character limit across all tags is less than around 400 characters. Ideally, a well-optimized YouTube video should have between five and eight tags.
- Video length
- Number of video likes
- Video comments
- Video tags
- Video Keywords
- Number of video views
- Number of video shares
- Video format (68.2% of videos on the first page of YouTube are in HD)
YouTube videos are content pieces, and so can be promoted in the same way as any other content piece. They can be shared on social media, embedded on your website, added to an email or directly promoted via Youtube’s paid advertising options.
The term ‘YouTube advertising’ can be used to refer to two different things. Users can pay YouTube to promote their videos outside their usual audience and, in addition, content creators can make money from their videos by allowing YouTube to place preroll ads of the platform’s choosing ahead of their content.