White label SEO is a form of SEO outsourcing that gives digital marketing agencies, typically
on a month-to-month retainer, the option to sell pre-made SEO packages and bundles. This
varies from private label SEO, that is packed to the specifications of a reseller. With our White
Label SEO, while we perform all the SEO work for you, you can resell SEO packages,
local SEO services, link building under your own brand, and provide client reporting the same way.
Need White Label SEO Services
For Your Agency? Partner With
Work with One of the UK’s Leading SEO Agencies and
Impress and Empower Your Clients With Our White Label SEO Services.
You Get All the Credit, We Do All the Work!
Support and enhance your digital marketing agency, SEO company, or consultancy offerings with Pearl Lemon’s white label SEO solutions. Get the personnel you need without recruiting new in-house personnel and provide clients with on-going link building, blog outreach, local citation building services, on-page SEO, technical website SEO optimization and SEO reports made for easy for you to understand and share with your clients, branded with your identity, not ours.
What is White Labelling?
White labelling is when a product or service removes from the product, its name and logo and uses the branding requested by the customer purchasing the product/service instead. This is so that the buyer can then resell the product/service, and it appears like the buyer is the one who created the product/service for the end-user.
White labelling is used across all kinds of industries and niches. There’s nothing deceptive about it; it is just a way that one business can make use of another’s products and/or services but keep the results – whether that is getting a customer to buy a white-labelled pizza (yes, that’s a thing) at the supermarket or make use of a digital agency’s SEO offerings
What is Pearl Lemon's White Label SEO?
White label SEO is a form of SEO outsourcing that gives digital marketing agencies, typically
The Big Benefits of White Label SEO Services From Pearl Lemon
What are the benefits of using our white label SEO services? White label SEO services provide you with:
- The capability to scale your agency without handling the work yourself.
- The opportunity to reap the benefits, professionally and financially of offering quality SEO services to your clients, executed by a team of recognised and award-winning SEO experts while branding the service as your own.
- The capacity to expand your agency’s service offerings without the need to build solutions from scratch or hire new staff.
- The chance to build your brand’s reputation for excellence and expertise within the competitive digital marketing space.
How Our White Label SEO Gives Agencies the
Scalability, transparency, and results packed into one is the white label SEO. Here are just some of
the great reasons to partner with Pearl Lemon for white label SEO services.
Grow Your Agency
packaged SEO services to add to
the offerings you can
present to prospects as a
part of an overall digital
marketing strategy or as a
stand-alone service. Our
white label SEO programs will
provide you with the means to
accomplish all kinds of SEO
deliverables for customers,
with no need to recruit in-
house talent or worry about
SEO Reporting Made
SEO campaigns with a
brandable SEO dashboard
that displays keyword
improvements in traffic and
more. Develop white label
SEO customized reports that
you can deliver directly to
clients on an on-demand or
Build Lasting Client
individuals who know what
they’re doing (that’s us)
whenever you need it. Our
team works with you to
create the right SEO
strategies that will help you
keep clients (and make them
come back for more) from the
outset of every campaign.
And because successful SEO
is a journey that never ends,
you’ll build more lasting,
profitable client partnerships
SEO Results That Will Skyrocket Your Business Growth
We provide centralized onboarding of clients and full SEO services and monitoring. Our technology and first-class support simplify the fulfilment of your campaigns, whatever niche they may be in and however large or small.
SEO is a sprawling and ever-changing discipline though and can be broken into several basic components.
Technical Website SEO
Before any other work begins, a website needs to be as technically perfect from an SEO standpoint as possible. However, to make matters (even more) difficulty what Google (and other search engines) consider technically acceptable changes more often than we’d like.
However, our team keeps up with every changing aspect of technical SEO and ensures they change their strategies and processes whenever needed to ensure that the technical SEO – and all that code – they implement meets current SEO best practices.
That means a lot of reading, a lot of networking with other professionals and, you guessed it – a lot of code. Fortunately, with our white label SEO services, you don’t have to bother with any of that, but your clients will be very impressed to think that you do!
Our basic technical SEO services include – but are never limited to – all the following:mponents.
- Domain Redirect Optimization
- Sitemap Creation and Optimization
- Industry Specific Schema Markup Implementation
- 301 and 404 Page Implementation and Reporting
- 501 error monitoring and correction.
For those clients – and websites – that need, or want, more advanced levels of technical SEO optimization we can offer:
Individual On Page SEO
Every page of a website needs to be optimized for SEO. Our initial optimization of on-page content helps us to make the small but effective adjustments required to help rank your client’s website for all search engines, not just Google. In order to improve website efficiency, user engagement and decrease bounce rates we identify ranking opportunities and implement those recommendations quickly and efficiently.
Some of the things we may need to implement on each individual page might include
- A thorough initial page performance audit
- Meta Title and Description optimization
- Image optimization, including alt tag optimization
- Page speed optimization
- Website copywriting on an as needed basis or copy change recommendations
Monthly SEO Health Checks
Even long after the initial technical aspects of your client’s SEO are completed it will need to be checked on at least a monthly basis to ensure that all is still well and whether there have been any new search engine changes or SEO practices crop up that should be added to/implemented on your clients’ sites.
We take care of all this, but as the reports will be coming from you, your clients will be very impressed with your diligence and level of care for their most precious digital asset, their website.
Guest Blogging and Outreach
Our SEO white label packages provide you with the assured creation of DA links from authoritative websites in the industry-specific to your clients’ business, a must for any successful SEO campaign.
You won’t have to expend time – or precious staff resources – writing content for links, as we outreach, request and post on your behalf and do the work for you. You’ll have access to the same highly experienced, educated and efficient content creation team we do, our in house content creation superstars.
If one of your clients is a local business then the SEO they need to rise to the top of their local
SERPs is a little different Local SEO can often be more complex and time-consuming than
search engine optimization for a business that operates nationally, but that’s OK, we have your
In addition to adjusting all the SEO best practices we have already outlined for a local presence we will also take on the extra work successful local SEO requires. This often includes at least some of the following:
- Google My Business creation and optimization
- Yelp listing creation and optimization
- Bing Local creation and optimization
- Niche and local business directory listing creation and optimization
- Review monitoring
- Review reporting and response recommendations when needed
Killer Keyword Research
The way that keywords are best utilized in SEO may often change, but one thing always remains the same: Choosing, and targeting, the right ones is at the heart of any successful SEO campaign.
We conduct thorough research and analysis of keywords, then make recommendations designed to improve traffic to your clients’ websites while also attracting the attention of search bots, to ensure they rank the site in the SERPs in just the right places, places where it will be found by the right audience at the right time.
Ethical, Effective Link Building
Natural link placements within the content, from sites that have a real audience and search traffic, are the end result of every Pearl Lemon link building campaign. Spammy directory links and poorly designed PBNs are out of date and inefficient, so you want to make sure they pack a punch and hang around if you invest in links for your web.
We’ve been able to place thousands of quality links for our own customers through relationships we’ve built with publishers and authors/contributors that would have been almost impossible to get through conventional methods of link building and outreach, and we can do the same for your clients via our white label SEO solutions.
The Pearl Lemon White Label SEO Approach
With our bespoke White label SEO solutions, we don’t just sell you a product; our team becomes a part of your team. We take on the everyday work and SEO management that would distract you. Your project manager and our team will collaborate with you to make projects effective for your clients at every turn.
Equipped with our SEO tools and our network, you can focus on creativity and customer experience. And growing your business, of course.
White Label SEO FAQs
White label SEO works because you have a reputable, experienced white label SEO provider who can provide effective SEO solutions but do so under your brand name, and offer outstanding results.
Many white label projects don’t engage with the clients and just do the back-end job. Some Pearl Lemon white label solutions, however, can be configured to manage all the work and contact with your clients if you prefer, but most agencies prefer to handle all the communications themselves.
B2B consumers are more knowledgeable than ever about marketing, and digital marketing is included in that. Most understand that they need a digital marketing agency that can satisfy all their needs.
It is highly effective for many agencies that concentrate on other core competencies to partner with a White Label SEO Agency as doing so allows them to become a real full-service digital marketing agency and win those customers who want an ‘all under one roof” style agency.
As we mentioned just now by being able to offer full-service SEO instead of missing out on potential new clients that want an “all under one roof” provider with a White Label SEO Agency in place you will be able to snag them.
White label SEO will also provide you with upsale opportunities for all your existing clients, and as you will be able to better monitor various facets of the relationship, you’ll prevent the possible theft of your customers by aggressive competing agencies.
Our model is totally scalable. Whether you have five clients who will make use of the SEO services, you’ll be able to offer or fifty the Pearl Lemon model can be adjusted to suit your needs.
The Pearl Lemon SEO team is very used to this. We know how to keep track of these changes and are always ready to ‘swoop in’ and make the changes needed to keep our own clients’ sites in great health, and we’ll do the same for yours AND explain everything to you so that you can do the same for your clients.
To produce results, an SEO program is an investment that can take months to be fully realised. The payoff, however, can be phenomenal once it is. Our customers typically see a positive ranking movement in 1-3 months and first page rankings in 6-8 months, and During the analysis stage, each SEO project will be evaluated by our team, and they will be able, at that point, to give you a prediction that is more specific to the individual case at hand.
While Google is certainly the largest traditional search engine by far, it’s not the only one. In addition to Bing and Yahoo! the big e-commerce sites all have their own search engines, and SEO best practices for those differ significantly from Google’s.
Knowing all this, we ensure everyone involved in Pearl Lemon’s SEO efforts understands the differences between the various algorithms and how to adjust their work to suit them.
SEO is tough. But yes, unlike most SEO practitioners, we will set, and meet, deliverables. Our team is not only qualified to produce great SEO results, but we also teach our teams to set and exceed reasonable goals.
Out of fear of missing the expectations they set, it’s normal for most individuals not to want to set them at all. If you do not set an expectation, however, you can bet that the client is setting their own expectations. And they are usually not very reasonable at all. Page 1 of Google from Page 3 is not going to happen in a week, but we have had clients to whom this had to be carefully explained!
We set realistic deliverables and then convey to you in clear, easy to understand terms what they are so you can do the same for your clients.
To remain ahead of the curve, we invest a considerable amount of our time and money in tracking and learning to adapt or methodologies in response to search engine changes. We have a dedicated research and development team that tracks the latest developments and changes that search engines – especially Google – make to their algorithms.
In addition, we also offer insight into these updates and how they apply to the industry and our partners on our blog, so feel free to check there often.
No. While some say, it’s the fastest way to push a site to the top of the SERPs it’s also the fastest way to get that site demoted a few weeks later and, in some cases, dumped from the SERPs for good.
Many black hat techniques are now so dated they don’t work at all any longer, and the few that we have been told do carry the risks we just mentioned. They say cheats never prosper, and we feel the same. White hat SEO gets excellent, long-lasting results, and we have been using them since the start. When you are great at what you do, there’s no need to cheat!
Long before it became the ‘new normal’ – and we mean years before – Pearl Lemon shifted to a remote team format. Doing so allows us to tap the best talent from across the globe, which has been one of the biggest keys to Pearl Lemon’s success.
This also means that there is usually someone available and working all the time during standard business hours and at the weekend. You can often find team members working at times when others have long clocked off. The one thing we can promise is that you will never go more than 24 hours without having your questions or concerns answered, but it’s usually much faster than that.
The Pearl Lemon SEO team is headed by Deepak Shukla and is made up of some of the most experienced, best-qualified individuals working in SEO today. You can find out more here.
As a full-service digital marketing agency ourselves, we are more than happy to discuss other white label project opportunities.
We do. Please contact us to learn more about Pearl Lemon’s PPC services.
We do. We also offer eBay SEO, Etsy SEO, Walmart SEO and more.
Pearl Lemon got its start as a London based local SEO agency, so local SEO is very close to our hearts and one of the hard to master SEO specialities we are proud to say we truly excel in.
We sure can. We have a great team of SEO content writers, and we are happy to share them with you and your clients.
As a digital marketing agency that started very small, we know what it’s like when others try to poach your hard-won clients. It sucks, and that’s putting things mildly. So no, we will never go there. Your clients are your clients, and we’ll always respect that. We’re just helping with the SEO, and you don’t even need to share with your clients that we exist if you don’t want to.
Certainly. Contact us here to learn more about affiliate reselling opportunities with Pearl Lemon SEO.