Sales rank is the amount of time between your item selling. The smaller the number, the better your product is selling. Ideally, you would like your product to have a sales rank of 1.

Walmart’s algorithm for product sales likes a handful of fairly specific things. The “perfect” title is often 50-75 characters in length, unique in wording, includes high attributes, product features, and colors.

The product description is a critical component to your listings on Walmart. This lets the users and the algorithm know what your product is and does/the purpose. Your description should read naturally and have enough of your keywords and variations to be clear to what the product is. Avoid keyword stuffing, though.

Although it is unknown how much delivery time is factored into the algorithm itself…delivery time has a major consumer impact. It has been found that sellers that offer 2-day shipping on their products can see up to a 900% increase in sales.

The algorithm does factor in sales though with ranking. The more your product is sold, the higher the ranking. So, by offering 2-day shipping, there is a greater ability to rise in the ranks.

Reviews are critical to a seller’s rankings on the Walmart platform. Reviews provide social proof and show that your product is as you have described it. The Walmart platform allows for two types of reviews: Retailer and customer product reviews.

Retail reviews focus on the service of the seller and how the product arrived. Customer product reviews focus on the item themselves and how they compared to the listing. Walmart will automatically send follow up emails to get a review…so you are left to focus on excellent service.

So, the more reviews you have, the more trustworthy your product is. This then garners more sales and in turn, better rankings.

SEO is a term tagged to a platform with an algorithm that ranks users. This means Walmart as a marketplace platform is no different. For excellent Walmart SEO, you need a catchy title, a great image, and to write out the features in bullet points. All of these aspects impact your SEO within the Walmart algorithm.

The Walmart SEO algorithm is tagged as a freshness algorithm. They employ an AI-based algorithm as a solution called Eden. This is meant to enhance the customer experience and to extract the most data as possible from all information gathered.

Your image is very important to your rankings with the Walmart algorithm. Having an excellent image is key to appealing to the users. Your image should be clear to what the product is without accessories if they are not included, have a relevant background to the product, offer a 360 style view (so take a few different photos at different angles), and be high definition.

These factors will help appeal to the users more and in turn, push for more sales and with great sales come greater rankings within the Walmart algorithm.

Your product attributes help give correlating keywords and categories for that item. Product attributes allow filters to keep your product in the most relevant categories. If you are selling a 500 thread count, twin sheet set, then you will want to list that all in attributes. This means when people start filtering through sheets, then yours will come up for twin as size and 500 as thread count.

This means for your SEO, there is an increase in relevant sales. People looking for very specific products will be able to find your product. Those looking for general ones under any of the attributes also potentially allows you to be found then too—higher visibility…higher sales.