If done well, backlinks not only improve your site’s ranking but also boosts organic traffic to your site and increases the crawl rate. However, not all backlinks are created equally – bad backlinks can have serious implications on the visibility of your site. Here at Pearl Lemon, our team of experienced backlink experts only use white hat, bespoke link building processes to yield maximum results and avoid penalties.
Backlinks are extremely important. But not all backlinks are created equally. We’ll get high-quality backlinks from sites with high domain authority.
Benefit from our Link Building services and get more referral traffic to your site.
Our Link Building Services
Establishes Your Goals
goals of your company.
Discovers Relevant Sites
Our experienced team of copywriters will create high-quality, engaging content.
Publishes Guest Post
your post will be published.
As you can see, we do so much more than just getting our clients links, because we know
that not all backlinks are equal. Therefore, we’ve built a tried and tested process to ensure
that the backlinks we create for your business will actually help you to receive the right
coverage, whilst creating content that is aligned with your brand.
Quality Over Quantity
We are firm believers of quality over quantity when it comes to creating a link building strategy. We will ensure that your content is put in front of your target audience.
In other words, we won’t be just building links for the sake of it – that’s an outdated technique. We’ll create excellent quality content that reflects your brand’s value. We’re talking about the type of content that increases referral traffic, boosts brand awareness and ultimately improves rankings!
An Integrated Link Building Approach
Hiring the BEST talent is one of our core values here at Pearl Lemon. As a remote team, we are able to draw upon the best talent globally. As such, whilst our entire team are SEO experts, collectively, we have experience in Digital PR, Content Marketing, Digital Copywriting, Online Brand Management and Social Media Marketing. These experiences and insights help us to craft backlinking strategies that get significant results for our clients.
What To Expect With Us
We’ll build a 6-month link building strategy that is tailored to your company. Our plans aren’t set in stone – we’ll adjust them according to what your competitors are doing, what other SEO activities you are engaged in and any algorithmic changes. However, some of the services you can expect include: A link profile audit, Paid PR, Guest blogging, Site owner outreach, Link reclamation, Influencer outreach & content creation.
Link Building Case Study
We worked with a client who provides software for HR
professionals. As part of their bespoke SEO strategy, we
implemented a backlinking strategy to drive more traffic
to their site and improve their online brand reputation.
We were able to help them to improve their average
keyword position by 41 positions! Watch this video to see
what we did on this campaign.
Off-Page Link Building Case Study
Wonga is a payday lender that is massively funded in the
UK. We were able to look at competitive keywords and get
our client ranking higher than Wonga by building a strong
social syndication network and strong backlinks from high
domain authority pages.
Get Help With Your Link Building Strategy
If you are looking for ‘link building packages’, you’ve come to the wrong place. We do
not offer a one-size-fits-all service. Whatever industry your business is in, we’ll take
the time to understand your business goals before tailoring our white hat link building
strategy to your needs.
Link Building FAQs
A lead is a person who has indicated an interest in your company’s product or service in some way, shape, or form.
As a lead, you’d hear from a business or organization with which you’ve already opened communication … instead of getting a random cold call from someone who purchased your contact information.
There are two fundamental ways that search engines use links:
- To discover new web pages
- To help determine how well a page should rank in their results
Generally speaking, the more high-quality websites that link to you, the more likely you will rank well in search results.
A link building campaign is a process of actively trying to increase links to your website, usually accompanied by some kind of overarching objective. It will use assets belonging to the website to acquire those links, and an asset can be anything from content and news to products and services.
Let’s start with the basics. Link building is a long-term strategy designed to increase traffic to your site while improving your reputation, all through the use of external links pointing back to your domain. Link building is about far more than just earning traffic (though that is certainly a key benefit).
Take a look at some of the ways link building can support your brand.
- Brand (and content) visibility. Building more links on more prolific sources means you’ll increase your brand’s visibility. That may not seem like a big deal by itself, but it can cumulate into a powerful effect.
- Reputation by affiliation. In the early stages of your link building campaign, you’ll be working with relatively low-level, niche sources. Still, as you build up, you’ll start getting positions on high-authority, noteworthy publishers.
To identify link building opportunities, you’ll need to discover which assets on your site are underpromoted. There are a few ways you can find undervalued assets, but a manual site search should always be the first step. If you don’t have luck with a manual site search, the next option for finding link-worthy pages is using a content analysis tool like BuzzSumo.
To find link opportunities, you need to identify websites relevant to your content. You also need to discover the unique value your content has to different audiences.
A simple search is the best way to reveal potential link opportunities if you have a good grasp of using Google and search modifiers. BuzzSumo can also help you find content that’s similar to yours that has already proven popular with relevant audiences.
When defining the strategy for your link building campaign, you need to think about the types of links you aim to get.
- Links to your homepage
- Links to “deep” pages (such as product or category pages)
- Links containing your brand/company name
- Links containing the keywords you’re targeting
The technique involves contacting a webmaster to report broken links on his/her website. At the same time, you recommend other websites to replace that link. And here, of course, you mention your own website. Because you are doing the webmaster a favour by reporting the broken links, the chances of a backlink back to your website are high.
To use the broken-link method, first find relevant websites in your niche that have resources pages. Find them by using these search queries in Google:
- your keyword + links
- your keywords + resources
- keywords inurl: links
In layman’s terms, there are two types of links: inbound and outbound. Outbound links start from your site and lead to an external site, while inbound links or backlinks, come from an external site to yours. … Backlinks are among the main building blocks to good Search Engine Optimisation (SEO).
Internal links are a key factor for running a successful website. They are passing link juice, and you can use your anchor texts. With a good internal linking structure, you can help users easily navigate through your website and increase the overall user experience.
There are tools that can automatically create internal links on your page, especially if you are running WordPress, but you should do this manually. Microsoft’s Matt Cutts has recommended that webmasters keep their number of internal links per page below 100, for both usability and SEO.
Bad links happen. Sometimes you didn’t even put them there. We can help you put things right, remove the bad links and replace them with high-quality backlinks that will boost your eCommerce SEO and your business’ brand reputation.
We'd Love To Hear From You!
If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a
consultant, Book A Call!